MIGRAIN: Reading an image.



Denotation: A picture of a famous rapper and his quote.
Connotation: I can infer that he has been through tough times in his life due to the fingerprints presented which convey crime situations that may have occurred in his past life. It is shown several times which means that he had made repeatedly made a lot of mistakes in his life. Additionally the serious look on the rappers face connotes how the quote he is promoting is from how his experiences have affected him.
Colour: The use of the colours black and white and how his face stands out in a dark background implying that the focus is on him and connotes power in his character. Furthermore on the right side, the background is faded and dark, where as the quote is white, showing how the use of contrast in colours conveyed the significance of the quote.
Pose: His face is turned at a position where it makes it seem he is looking at the audience trying to make them listen to his quote.
Framing: The way the fingerprints have various sections that part them show how he has been through detrimental times in his life as it connotes crime and danger.
Composition: The fact that the two pictures are composed next to each other indicates his past and present life of what he was like and the person he is now.
Size: The size of the text "i am what i am" shows how that is the main point the rapper is trying to get across and how powerful it is as it is the biggest text.
Type of shot: This shot of the rapper is a close-up of his face which conveys how it wants the demographic to focus on his face and the emotion he is feeling.
Subject matter: The subject is mostly the rapper and the quote which highlights their importance as that is the main focus.
Setting: The photograph has a black background which shows how the setting isn't shown, thus it may mean that he doesn't want to show his past and wants to move on forward with his life.
Lighting: The lighting is dark in the left side where the picture of the rapper is shown as they want him to be prominent and attract attention in a dark background.




Denotation: An advertisement of a famous singer (Beyonce) and her perfume.
Connotation: From this i can infer that they are promoting a perfume and using the singer's picture so that more of the demographic will  buy it.
Colour: The use of the bright colours connotes power and makes the singer stand out with the perfume as they are the same colour which aids in attracting attention. Also the fact that there is a bright light shining from her head connotes high authority.
Pose: The singer is in a powerful pose standing to the side with one hand on her hip conveys her as being confident and makes her stand out which captivates the demographic as the pose portrays empowerment and dominance.
Framing: The background is blurred behind the singer and the perfume to display the main focus.
Composition: The way that that the singer is in front of the background where it is burred creates a focus on her and the perfume which gives implications of what is significant and what they are trying to promote.
Size: The size of the images in front in comparison to the background conveys how the main influence for the perfume is the singer.
Type of shot: The type of shot is a mid shot and photographed at a close angle and the fact that the it seems like the singer is looking at the audience, it shows how they used direct mode of address through imagery to connect with the audience.
Subject matter: The general subject is the singers promotion of her fragrance as the images of both are dominating the pictures.






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