Media Blog 1

Advertising: Narrative in advertising: 1) How does the advert use narrative?  Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. Theory 1: Todorov- characters present their disequilibrium, Nike is presented as the equilibrium restorer Theory 2: Propp- we, the audience, are presented with familiar narrative characters which are presented in the form of typical Londoner characters, therefore as well as the ad playing out a story, we are also presented with a sense of familiarity. Theory 3: Barthes- the ad is packed with action and enigma codes with every single character to engage the audience and also reflect the energetic lifestyle of both Londoners and of that which Nike appear to promote. 2) Read this BBC feature on some of the people in the advert. How does the advert use celebrities and less well-known people to create stories in the advert? The ad creates stories including both celebrities, and also or

MIGRAIN: Ideology - final tasks Our final key concept of this introductory unit to A Level Media is  Ideology . This is one of the trickiest concepts to get our head around as it encompasses politics and cultural studies as well as media theory. We've obviously applied our work on  binary opposition  to an episode of BBC Question Time in class but it's important to be able to apply ideology and media theory to a cross-section of media texts. Media Magazine issue 52 has two good articles on Ideology. Today you need to read those articles (our Media Magazine archive is here) and complete a few tasks linked to them. Follow the instructions below... 1) Read the article and summarise it in one sentence. The article is about the dystopian film Hunger Games and how theories such as Marxism can be applied to the film. 2) What view of capitalist ideology is presented in the Hunger Games films? The capital city 'The Capitol' is inhabited by the wealthy and pow

How do the representations in Figure 1 position the audience to desire the Patek Phillipe watch? The representation in figure 1 is promoting the product of a watch by Patek Phillipe , this positions the audience to desire the Patek Phillipe watch as it conveys it to be long lasting and such a unique product which therefore generates an increase in the audience gratification. The quote located beneath the picture " you never actually own a Patek Phillipe" suggests that this product is extremely rare and that no other watch compares to this product, thus increases the stock market and becomes more popular and the product is viewed to have a higher quality than other companies with the same product but with different qualities. Furthermore, the quote " you merely look after it for the next generation" indicates that the watch is everlasting and that it possesses good quality due to it lasting for a long period of time. Therefore this positions the demographic to d

Media Catch-up (19/02/18) -  Advertising: Narrative in advertising: Narrative is a hugely important element in advertising and marketing. You need to be able to apply the four  narrative theories  we have studied previously. Crucially, AQA also make it clear you need to be able to apply narrative theory to both  print  and  moving image  texts. Narrative theories: a reminder You can find our original lesson notes on narrative here. To summarise each theory in a word or phrase: Todorov – Equilibrium Propp – Familiar character types Barthes – Enigma and action codes Levi-Strauss – Binary opposition Narrative in advertising: Jonah Sachs American writer Jonah Sachs has highlighted the importance of storytelling in advertising and marketing: “The story wars are all around us. They are the struggle to be heard in a world of media noise and clamour. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break