Media Blog 1

Advertising assessment: Learner response The Advertising & Marketing assessment was a great opportunity to demonstrate the progress you are making in A Level Media. The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - it's crucial we're learning from the process of assessments and feedback.  Your learner response is as follows: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). www: Tpf:   2) Read the whole mark scheme for this assessment carefully. Identify at least  one  potential point that you missed out on for each question in the assessment. ·          Good understanding of the theoretical framework that is demonstrated by frequent appropriate consideration of representation theories. 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and prepa

Representation of women in advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? Women where used to advertise many products, explicitly using their bodies as means of getting the product across to men 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? House wife stereotypes emerged due to the economic boom and an increase in house hold products, which lead to advertisers targeting women in particular as they where assumed to be the ones who'd buy these products. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? Women where then shown with make-up and the sense of clothing also changed, this further objectified women to the point of being purely sex objects.  4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Laura Mulvey came up with the idea of a "Male Gaze", and it refers to the objectification of wom

1) What examples does Gauntlett provide of the "decline of tradition"? How can we link our advertising CSPs (Score hair cream and Maybelline 'That Boss Life') to this idea? Gauntlett states that between 20 and 30 years ago analysis of popular media text were often "backwards looking forces" that were reluctant to change and tried to push people into believing that they should conform to traditional values. In comparison to today's society it could be stated that the media is "force or change". This is seen in the Maybelline 'That Boss Life' campaign which is targeting a younger generation who hold more modern values and are more tolerant of the changes in society. The advert defies the typical representation of men in the media; what it is to be masculine as opposed to how the score hair cream advert defines masculinity. The Score Hair Cream advert is very explicit in telling it viewers that to 'be a man' you must assert your do