Media Blog 1

Introduction to feminism: 1) Why did Laura Bates start the Everyday Sexism project? She was sexually harassed/insulted 3 times in a week and realised other people go through these experiences as well and therefore made a website to raise awareness for people that do get sexually harassed/insulted. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Laura Bates stated many statistics that show that there is inequality between men and women. The Everyday Sexism Project is a place where women can talk about there problems. This being said, this shows that post is required. 3) Why was new technology essential to the success of the Everyday Sexism project? I feel like the new technology was essential as it made it easier for Laura to broadcast her message.  Plus, using the internet was the only way to see everyone's problem and raise awareness. 4) Will there be a point in the future when the Everyd

Learner Response: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: Some good writing about theories-understood well. LR: You really threw away Q2-no relevant content. Why?  Also, Q1- You only gave two examples. 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. Question 1:  Diversification: Diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming 3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? Revision and Preparation: 2 4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly. In question 1, i wrote about three strategies which were

Feminism Blog Task: 1)The article focuses on a period drama aired in America called "Pan Am" and the music video for the Beyonce song "Why Don't You Love Me." 2)This idea mentioned is that the females in both texts are for men to look at, linking to the idea that sex sells. An example of which in the first media text is through a magazine cover, which display the main character, "Laura," as a stewardess in tight but suggestive clothing. Also, it highlights the fact the the pilots and stewards would stay in expensive and luxurious hotel, which to an extent may not as true to this day, potentially giving the counter hegemonic reading that the representation of pilot and in flight can crew are inaccurate. The Beyonce music video refers to the 1950s' typical housewife, who is cleaning and making sure that the house is ready and perfect for the huband, who would be at work, whilst the wife would be at home, looking after the children etc. Of course,

MIGRAIN: Feminist theory (Media Catch-Up 22/01/18)  A current debate in feminism is whether we are in a post-feminist state: is feminism still needed? It's important to have your own opinion on this debate and, crucially, be able to support it with reference to feminist theory and current examples.  Feminist theory: key notes Judith Butler: gender roles Butler believes traditional feminists are wrong to divide society into ‘men’ and ‘women’ and says gender is not biologically fixed. By dividing men and women, feminists accidently reinforced the idea of differences between the two genders Butler believes gender roles are ‘a performance’ and that male and female behaviour is socially constructed rather than the result of biology. Butler and the media If gender is a ‘performance’ rather than biological, we then need to think about what is influencing that ‘performance’. And that’s where the media comes in. How might the media influence our behaviour in terms of gender roles? An

MIGRAIN: Industries - Public service broadcasting (Media Catch-Up 15/12/17)  The British television industry is largely driven by public service broadcasting - the traditional TV channels that still account for the majority of TV viewing in this country. These channels are regulated by Ofcom and have to deliver a certain amount of specific content in order to fulfil the terms of their license. Public service broadcasting: notes Public service broadcasting refers to broadcasting intended for public benefit rather than to serve commercial interests. The media regulator Ofcom requires certain TV and radio broadcasters to fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit.   The history of the BBC The BBC was created in 1922 in response to new technology – the radio (or wireless as it was called then). The BBC was set up to “inform, educate and entertain” – which is stil

MIGRAIN : Representation theory (Media Catch-Up 15/01/18) When analysing representation in the media we need to be able to apply media theories as well as discussing dominant and alternative portrayals. A reminder of the notes on Representation theories: Richard Dyer: Stereotyping and power Richard Dyer's theory suggests that the complexity and variety of a group is reduced to a few key characteristics. An exaggerated version of these characteristics is then applied to everyone in the group.  He states that those with power stereotype those with less power.  Therefore, we have stereotypes of non-white people, poor people and women... but not so many of white, middle class men. Medhurst: shorthand that carries value judgements Andy Medhurst suggests stereotyping is shorthand for identification. This means we use stereotypes to tell audiences a lot in a short space of time. However, this can carry value judgements and therefore be very negative for the representati

Brand values task 100-10-1 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. McDonald's: 1) McDonald's  is a brand that promotes fast food and works to provide consumers with the products they require. Referring to Dyer's lines of appeal , i think that McDonald would fit under the category of happy families ; the fact that everyone wants to belong. This is due to the fact that McDonald's brings families together and creates an atmosphere of happiness for most of the community.Furthermore, McDonald's would also fit with the category of childhood as it creates happy meals associated with small toys to create gratification for the younger consumers. Successful careers would also be related to McDonald as they have completely saturated the global map as they are located in most cities around the world. 2) McDonald is a b