Media Blog 1

Maybelline Case Study   1) Narrative & genre: narrative theory and sub-genre The advert features a typical narrative structure where the characters start of as being normal then become glamorous after using the product (in this case the mascara) Romance genre- man, woman, hotel room, bed Adventure genre- opening the suitcase like its a treasure chest 2) Cinematography: camera shots and movement Extreme close up of eye- showing how well the mascara is used Crane shot/hand held shot when they transform into 'stars' Close up of mascara 3) Mise-en-scene: costume & props Lots of gold clothing- high end and prestige Before clothes= casual, after clothes= night out outfits Hotel room before= plain, hotel room after= gold accessories Lots of luggage shown at the beginning= lots of outfits 4) Mise-en-scene: actors, setting, lighting and colour Actors: Manny- openly gay and acts like a typical gay man (Medhurst theory of &

Blog task: Score advert and wider reading 1) What year was the advert produced and why is the historical context important?  The advert was produced in 1967 and during that time period women began to get more equality in society  2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance?  The male was fully clothed except from his arms/muscles which shows his masculine side and strength. also, his hairy arms showed his manliness and masculinity. The females were wearing tight and short skirts showing  3) The main slogan is: 'Get what you've always wanted'. What does this suggest to the audience and how does it reflect the social and cultural context of 1967? 4) Why is it significant that the advert text says it is "made by men" and that it also contains "Score's famous masculine scent" ?   During 1960's period men were scared to be judged as homosexual so the te

Index: 1) Media consumption audit 2) Language: Reading an image - advert analyses 3) Reception theory 4) Semiotics: icons, indexes and symbols 5) Genre: Factsheets and genre study questions 6) Narrative: Factsheet questions 7) Audience: classification - psychographics presentation 8) October assessment learner response 9) Audience theory 1 10) Audience theory 2 11) Audience theory: Media Effects Fact sheet 12) Industries: Ownership and Control 13) Industries: Regulati on 14) Industries: Hesmondhalgh - The Cultural Industries 15) Industries: Public Service Broadcasting 16) Industries: Brand Values and Lines of Appeal 17) Representation: Introduction - Taken trailer analysis 18) Representation: Theory - MM article and application of theory 19) Representation: Feminism - Everyday Sexism & Fourth Wave MM article   20) Representation: Feminist theory 21) January assessment learner response 22) Representation: Identity in the online age - MM article 23) Represent

Advertising: Persuasive techniques blog task Create a new blog post called 'Advertising: Persuasive techniques'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll find our Media Magazine archive here. Answer the following questions on your blog: 1) What does John Berger suggest about advertising in ‘Ways of Seeing’? John Berger suggested about advertising that   ‘All  publicity works on anxiety’   in his seminal book Ways of Seeing (1972). 2) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? Psychologists refer to as referencing , either knowingly or subconsciously, to  lifestyles represented to us (through the media or  in real life) that we find attractive. We create a vision  of ourselves living this idealised lifestyle, and then  behave in ways that help us to realise this vision. 3) How was Marmite discovered? The product that was to become Marmite was invented  in the late 19th cen