Media Blog 1

1 ) Why is Men's Health defined as a 'lifestyle magazine'? MH is characterised as a "way of life" magazine since it doesn't simply make inquiries about well being and floats towards things that men would experience on everyday premise 2) Why is advertising significant in helping to shape masculine identity? Promoting helps shape today's thought of manliness because of the way that whatever is publicised must be suited to their statistic, subsequently is an item being promoted is maybe strange, for this statistic, it obviously expresses this is presently what men like, regardless of whether it's maybe a more ladylike item, that implying that its an item ladies may have utilised as a part of the past more than men.  3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas? The primary sc

Advertising and Marketing Index: 1) Introduction: narrative in advertising 2) Advertising: persuasive techniques 3) Advertising: the representation of women in advertising 4) Advertising: Score case study and wider reading 5) Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions 7)Advertising assessment: Learner response

To explore the Industries context for Men's Health we need to study Hearst publishing and look at the impact of digital media on the print magazine industry. This means interrogating why the internet has had such a devastating effect on certain print brands and why some other magazines are continuing to thrive in the digital age. We also need to spend some time on the Men's Health website and consider the similarities and differences to what we've found in the print version of the magazine. Notes from the lessons Men's Health UK is published by Hearst Publishing UK, a subsidiary of Hearst Communications. Hearst Communications is an American media conglomerate based in New York that is over 130 years old and is still owned by the Hearst family. It owns a range of media and business information brands including American newspapers, magazines (e.g. Cosmopolitan), half of the A&E Network TV channel and 20% of US sports broadcaster ESPN. It employs 20,000 people and its

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. traditions, story, kind and so forth.)  The shading plan of the magazine is blue, high contrast which strengthens regular manly generalisations and fortifying the possibility of hyper manliness. The title page utilises a well known activity film star 'Vin Diesel' who is dressed coolly so as to attract thoughtfulness regarding his physical make-up. His appearance is very genuine and sure which likewise strengthens manly generalisations. Likewise his easygoing garments enables the group of onlookers to make an association as that is the manner by which the regular men's well being peruse would appear to show up. The utilisation of savage dialect, for example, "Kill" and "Impact" strengthens hyper manliness, however their are 5 cover lines in the magazine about weight reduction which are ordinarily found in ladies' magazines, fortifying manli

1) How does the magazine introduce itself? The magazine introduces itself by gaining the audiences attention as they boast about their magazine which is very useful within promotion and distribution. 2 ) What does the introduction suggest about the representation of masculinity in Men's Health's? The introduction suggests about the representation of masculinity in Men's Health of what men are expected to look like and what suites their gratification as it states many topics that are stereo typically viewed to be liked by the male figures. Also conveys what is indicated in society as only what males would wear and aspire to be like. 3 ) How do the print statistics for Men's Health compare to GQ and Esquire? In comparison to GQ and Esquire, Men's Health is significantly higher in terms of circulation and readership, conversely, GQ and Esquire have more upmarket demographics ( higher percentage of AB and ABC1 readers). Thus this shows the difference in pri