
Audience Theory: blog task Hypodermic needle model 1) Read this Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The hypodermic needle model is a theory from the 1920's that suggests media injects information into the demographic like a hypodermic needle and therefore can have a detrimental effect on society. This article is promoting the fact that if people were to play violent video games consisting of a large amount of conflict, it results in an increase in short term aggression. Therefore people begin to presume the fact that the world was hostile and behave aggressively because of brutal games such as "Call of Duty". This links to the hypodermic needle as the media industry is distributing violent video games to the community which can influence their behaviour and the way they act towards others in a critical way. This can lead to the use of conflict not only in video games but in real life s...