Industries: Ownership and control blog task


1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.

Disney owns (conglomerate):

  • Disney/ABC Television Group. Disney/ABC Television Group operates Disney's broadcast television, cable television and radio businesses. ...
  • ESPN, Inc. ...
  • Walt Disney Parks & Resorts U.S., Inc. ...
  • Lucasfilm Ltd. ...
  • Marvel Entertainment, LLC.

Synergy:
  • Abc's Dancing with the stars (Toy Story)
  • Teaser trailers

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

 I agree with this argument that the government should prevent media conglomerates from being too dominant due to the fact it means they over weigh small upcoming media conglomerates thus decreasing the amount of media conglomerates that are in the industry. This therefore leads to a reduction in the different media conglomerates promoted meaning that the demographic wont be able to make as many choices as they could have if there were a variety of media conglomerates.Conversely, the government shouldn't prevent media conglomerates from becoming too dominant as there is a reason they are dominant due to the increased gratifications of the audience. Also it encourages smaller media conglomerates to work harder and faster as it viewed to be a competition.

3) Briefly describe the production, promotion and distribution process for media companies.
Production: This is the process of creating a product within the desire of your demographic.

Promotion: This is the use of advertisement to gain profit from the product being promoted.

Distribution: This is the way a product reaches the audience in various ways.


4) What the different funding models for media institutions? 

  • Licence fee
  • Advertisers
  • Subscribers
  • Investment
  • How long the audience stays on the site
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 


  • Marvel is a film production studio developed from its hugely popular original comic book publications.Marvel brand constructs a familiar and reassuring expectation for the audience creating an increase in demographic gratification , encouraging them to also buy the movie even though they know the expectations.

6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

8) Do you agree with the view that traditional media institutions are struggling to survive?

9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?

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