Men's Health - Audience blog tasks
1) How does the magazine introduce itself?
The magazine introduces itself by gaining the audiences attention as they boast about their magazine which is very useful within promotion and distribution.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The introduction suggests about the representation of masculinity in Men's Health of what men are expected to look like and what suites their gratification as it states many topics that are stereo typically viewed to be liked by the male figures. Also conveys what is indicated in society as only what males would wear and aspire to be like.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
In comparison to GQ and Esquire, Men's Health is significantly higher in terms of circulation and readership, conversely, GQ and Esquire have more upmarket demographics ( higher percentage of AB and ABC1 readers). Thus this shows the difference in print statistics in comparison to GQ and Esquire.
4) What is the difference between circulation and readership?
Circulation: This is the actual numbers of copies printed and distributed.
Readership: This is an estimate of how many people read the magazine in total ( also known as readers-per-copy).
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation of Men's Health in thousands is 180,000 and the readership is close to 1 million.
6) How do readers generally interact with the digital version of the magazine?
Through their mobile devices (562,000 unique readers a month)
7) How many people do Men's Health reach across social media platforms?
562,000 unique viewers and 1,934,000 total views a month.
8) What is the audience profile for Men's Health readers?
900k of viewers fit into the ABC1 demographic and their ages range from 25-44. 700k of viewers have a university degree and 200k viewers earn over 50k a year. Collectively the viewers of Men's Health spend up to £1.1bn on fashion.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Collectively they spend £1.1bn.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average money spent on watch collections is £4,123. This statistic suggests that the men reading are rather wealthy since they are able to spend such an absurd amount of money on watches.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% use moisturiser, and it somewhat goes against the typical masculine stereotypes.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men spend £239Million a year on sportswear, swimwear and trainers. They spend 702k on wearable devices.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Focuses on high-end performance fashion.
Synchronised: A magazine focused on watches.
Epicure: A cooking related magazine for men.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men would most likely be aspireres and succeeders as they;d be the most likely to want to engage in these sort of magazines.
15) What additional brand extensions do Men's Health offer?
An urban race and gym equipment.
16) What are the global statistics for Men's Health?
International Editions: 37
Countries Published: 60
Global Circulation: 4.5M
Global Readership: 26.7M
Websites: 25
Uniques: 23.7M
Social Media Footprint: 19.3M
18) What audience pleasures are offered by the magazine?
They offer additional brand extensions as part of the magazine, also offers several discounts and adverts inside.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying jobs, where the reader has a reasonable amount of free time.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Due to it's popularity it's managed to remain at the top and make sales.
The magazine introduces itself by gaining the audiences attention as they boast about their magazine which is very useful within promotion and distribution.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
The introduction suggests about the representation of masculinity in Men's Health of what men are expected to look like and what suites their gratification as it states many topics that are stereo typically viewed to be liked by the male figures. Also conveys what is indicated in society as only what males would wear and aspire to be like.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
In comparison to GQ and Esquire, Men's Health is significantly higher in terms of circulation and readership, conversely, GQ and Esquire have more upmarket demographics ( higher percentage of AB and ABC1 readers). Thus this shows the difference in print statistics in comparison to GQ and Esquire.
4) What is the difference between circulation and readership?
Circulation: This is the actual numbers of copies printed and distributed.
Readership: This is an estimate of how many people read the magazine in total ( also known as readers-per-copy).
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
The circulation of Men's Health in thousands is 180,000 and the readership is close to 1 million.
6) How do readers generally interact with the digital version of the magazine?
Through their mobile devices (562,000 unique readers a month)
7) How many people do Men's Health reach across social media platforms?
562,000 unique viewers and 1,934,000 total views a month.
8) What is the audience profile for Men's Health readers?
900k of viewers fit into the ABC1 demographic and their ages range from 25-44. 700k of viewers have a university degree and 200k viewers earn over 50k a year. Collectively the viewers of Men's Health spend up to £1.1bn on fashion.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Collectively they spend £1.1bn.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average money spent on watch collections is £4,123. This statistic suggests that the men reading are rather wealthy since they are able to spend such an absurd amount of money on watches.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% use moisturiser, and it somewhat goes against the typical masculine stereotypes.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men spend £239Million a year on sportswear, swimwear and trainers. They spend 702k on wearable devices.
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban Active: Focuses on high-end performance fashion.
Synchronised: A magazine focused on watches.
Epicure: A cooking related magazine for men.
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men would most likely be aspireres and succeeders as they;d be the most likely to want to engage in these sort of magazines.
15) What additional brand extensions do Men's Health offer?
An urban race and gym equipment.
16) What are the global statistics for Men's Health?
International Editions: 37
Countries Published: 60
Global Circulation: 4.5M
Global Readership: 26.7M
Websites: 25
Uniques: 23.7M
Social Media Footprint: 19.3M
18) What audience pleasures are offered by the magazine?
They offer additional brand extensions as part of the magazine, also offers several discounts and adverts inside.
19) What lifestyle and job would you expect the average Men's Health reader to have?
High paying jobs, where the reader has a reasonable amount of free time.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
Due to it's popularity it's managed to remain at the top and make sales.
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