Representation and Men's Health: blog task

1) Why is Men's Health defined as a 'lifestyle magazine'?

MH is characterised as a "way of life" magazine since it doesn't simply make inquiries about well being and floats towards things that men would experience on everyday premise

2) Why is advertising significant in helping to shape masculine identity?


Promoting helps shape today's thought of manliness because of the way that whatever is publicised must be suited to their statistic, subsequently is an item being promoted is maybe strange, for this statistic, it obviously expresses this is presently what men like, regardless of whether it's maybe a more ladylike item, that implying that its an item ladies may have utilised as a part of the past more than men. 

3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?


The primary scholar which connects to this thought is David Gauntlett, who expresses that this thought of manliness is continually changing and is never extremely the same all through various time frames. This unmistakably connects to MH as there is a few parts of the cover that would be flawed for a men's magazine 30 years prior. 

4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?


The article proposes that MH tries to speak to a group of people of "Dynamic Consumers," because of how gainful they are as an objective market.

5) What representations of the male body can be found in Men's Health?


Portrayals of men in MH include: being fit, fit as a fiddle, in tip top condition for any action as though you aren't, you will be deserted the pack.

6) What does the article suggest regarding the objectification of men?


The article recommends that the externalisation of men has expanded, close by it is the diminishing notability of the generalisation of ladies. This is because of men's bodies being utilised to showcase things like autos and lager, maybe attempting to depict this thought in the event that you purchase the item you will be genuine man, similar to the man in the promotion. 

7) What is 'metro-sexuality' and how can it be applied to Men's Health?


Metro sexual guys are the sort that maybe think excessively about their body, unmistakably flaunting their muscles, utilise excessively preparing items and are general excessively mindful of their physical states.8) What portrayal of men in Men's Health is examined in the segment 'Homogenous bodies'?

9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?


The conclusions made are that MH depicts manliness in 3 unique sorts of guys that would read MH, these being the new male, new chap and the metro sexual, implying that manliness is spoken to through a customary estate, and also a contemporary house as the perspectives and topics are maybe strange contrasted with that of a Men's Health issue of the 1970s. 

10) What is your own view of the representation of masculinity in Men's Health? Is it a positive representation that encourages men to the best they can be or is it a hyper masculine, consumer-driven representation designed to undermine men's confidence and objectify their bodies?


I trust that in MH, manliness is spoken to through a contemporary estate, that of which incorporates things like losing muscle to fat ratio, being steady rationally, as opposed to continually having vitality from testosterone and so forth. In the meantime, the guys bodies are externalised enough, to such an extent, that MH can keep it's business as usual of endeavouring to push another way of life and method for living down new perusers throats, showing clear thoughts of hyper manliness.

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