Blog task 1&2: The impact of Google and Ofcom report into news consumption 2018
Blog task 1: The impact of Google
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Since it is currently more helpful to get to delicate and hard news using google, they pulled in a considerable measure of clients that needed to promote on their internet searcher which prompted media organizations siphoning billions in publicizing income over the previous decade or something like that.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Daily paper organizations had a decrease of $40 billion, or around 60 percent of the advertisement income in 2000.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
2005 - 20012 as this is was close to when the internet was introduced.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
In my opinion, I don't think they are at fault to a specific degree as there could of been different factors in the interest of the daily paper organizations that made individuals lose their employments. Despite the fact that Google might be motivation to why individuals lost their occupations, it isn't their blame as they couldn't of anticipated this and it is simply the same old thing. However, it could be seen that is their blame as they attracted a considerable measure of organizations and clients to them.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators."I wholeheartedly can't help contradicting this remark as I trust that google has the privilege to give its substance out for nothing. On the off chance that they didn't do this, a great many people won't have obtained their substance (contingent upon the value), which will imply that Google won't have accomplished such a major achievement of being extraordinary compared to other organizations on the planet.
Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
Television is the most-utilized stage for news these days by UK grown-ups (79%), trailed by the web (64%), radio (44%) and daily papers (40%).
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers are the slightest prevalent wellspring of data for grown-ups when all is said in done where as TV and web are the most famous. BBC One is the main wellspring of news in the UK where 62% of the grown-ups utilize it. In any case, those matured 65+ read daily papers all the more however don't utilize the web for their news.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 socio-economic group are more likely to use internet, radio and newspapers for news than C2DEs, but are just as likely to use TV.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
The circulation has gradually been decreasing.
6) What are the most-used newspaper titles?
National daily titles.
7) What newspaper are 65+ people more likely to read?
The daily mail
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The guardian
9) How does the i compare to the Daily Mail?
Daily mail sells 3 times much more than the i which makes it more popular.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26%
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily mail total is 31 (29 male:32 female) ABC1 (31) c2de (30) EMG (31) non-EMG (31)
12) What is the breakdown for the i audience?
Total 5. Male:Female (7:4) ABC1 (7) C2DE (4) EMG (4) Non-EMG (6)
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
Approximately 44% of adults use social media
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
That more people tend to use the internet and social media instead of print
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
By targeting a smaller independent niche demographic.
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
Since it is currently more helpful to get to delicate and hard news using google, they pulled in a considerable measure of clients that needed to promote on their internet searcher which prompted media organizations siphoning billions in publicizing income over the previous decade or something like that.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Daily paper organizations had a decrease of $40 billion, or around 60 percent of the advertisement income in 2000.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
2005 - 20012 as this is was close to when the internet was introduced.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
In my opinion, I don't think they are at fault to a specific degree as there could of been different factors in the interest of the daily paper organizations that made individuals lose their employments. Despite the fact that Google might be motivation to why individuals lost their occupations, it isn't their blame as they couldn't of anticipated this and it is simply the same old thing. However, it could be seen that is their blame as they attracted a considerable measure of organizations and clients to them.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
"I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators."I wholeheartedly can't help contradicting this remark as I trust that google has the privilege to give its substance out for nothing. On the off chance that they didn't do this, a great many people won't have obtained their substance (contingent upon the value), which will imply that Google won't have accomplished such a major achievement of being extraordinary compared to other organizations on the planet.
Blog task 2: Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
Television is the most-utilized stage for news these days by UK grown-ups (79%), trailed by the web (64%), radio (44%) and daily papers (40%).
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers are the slightest prevalent wellspring of data for grown-ups when all is said in done where as TV and web are the most famous. BBC One is the main wellspring of news in the UK where 62% of the grown-ups utilize it. In any case, those matured 65+ read daily papers all the more however don't utilize the web for their news.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
The ABC1 socio-economic group are more likely to use internet, radio and newspapers for news than C2DEs, but are just as likely to use TV.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
The daily mail (12%) The Metro (9%) The Sun (8%) and Mail on Sunday (8%).
5) Now turn to Section 6 focusing on newspapers (page 38). How has the circulation of national newspapers decreased since 2003?
The circulation has gradually been decreasing.
6) What are the most-used newspaper titles?
National daily titles.
7) What newspaper are 65+ people more likely to read?
The daily mail
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The guardian
9) How does the i compare to the Daily Mail?
Daily mail sells 3 times much more than the i which makes it more popular.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26%
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
Daily mail total is 31 (29 male:32 female) ABC1 (31) c2de (30) EMG (31) non-EMG (31)
12) What is the breakdown for the i audience?
Total 5. Male:Female (7:4) ABC1 (7) C2DE (4) EMG (4) Non-EMG (6)
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
Approximately 44% of adults use social media
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
That more people tend to use the internet and social media instead of print
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
By targeting a smaller independent niche demographic.
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