Daily Mail Case Study: Blog Tasks
1) What are the front page stories on the 21 September edition of the Daily Mail?
Meghan Markle and her mother cover the two main stories of the royal family. The other news is Brexit and Thresea May.
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail?
"Brexit is the choice of the British people"
3) Media language: Write an analysis of the construction of the Daily Mail homepage: Page design, font, text, images, conventions, hard news/soft news, news values etc.
-serif font masthead- represents traditional views
-large may story font, bold, capitals- sets story agenda
-headline rhymes, attracts and audience
-Meghan Markle- reflects traditional ideologies of conservatives
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?]
In spite of this, the Daily Mail show a lot of support and have developed as they feature two black women, which is seen in the royal family story.
5) Representations: Are any stereotypes reinforced? Is the audience positioned to respond to the stories in a certain way? You should focus on the Brexit and NHS stories (front page, p6-7, p10) as a minimum here.
In the Brexit story, Daily Mail subverts it's right- wing ideologies in the story as they positively presented Theresa May's struggle for a deal. In the NHS story, the Daily Mail reinforces the stereotypes disorganized and lacks sympathy for their patients.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) What is the history of the Daily Mail
The Daily Mail was established by Alfred Harmsworth in 1896. It was waimed at the working classes by focusing on sensational topics.
2) What news content features in the Daily Mail?
News content across the print and online versions often includes stories concerning women (health, family, fashion, celebrity focus); Royal family coverage; outspoken columnists such as Richard Little john; attacking Jeremy Corbyn and the Labour party in general; politics including pro-Brexit comment; criticism of the EU (regulation, laws) and coverage of European leaders
3) What is the Daily Mail’s mode of address?
The Daily Mail have a dominant readership of adults aged 65+ in the demographic group ABC1(C2).
4) What techniques of persuasion does the Daily Mail use to attract and retain readers?
The Daily Mail method is to use persuasive techniques to establish a consensus in line with political and social ideologies. These techniques are a subtle attempt to encourage consumer emotions to generate consensus. These techniques are divided into three areas: practical, emotional, associations.Bribery, newness (being new, or new and improved); longevity, ease of use, inexpensive and luxury. Emotional techniques include: exaggeration or hyperbole, repetition, comforting and humour. Associations include: celebrity endorsement and experts.
5) What is the Daily Mail’s editorial stance?
The Mail's political stance is traditionally Conservative.
6) Read this YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
The Daily Mail has clearly identified itself as being right-wing. 44% of Brits have described the Daily Mail as very-right wing.
7) What is the Daily Mail’s view of the BBC? What are the possible reasons for this?
The paper is often critical of the BBC, seeing it as an institution biased to the left.
8) What controversies have followed Mail columnist Richard Littlejohn? You will need to research this beyond the factsheet.
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
The impact on the newspaper was seen in the way information was presented; the Daily Mail employed shorter bite-size boxes of information see in the magazine-style digests, such as Tit-Bits (1881).
2) What is the inverted pyramid of journalism and why was it important in the way the Daily Mail presented news?
This method was first developed due to the need to communicate quickly via telegrams, which was used in newspapers as it offered efficient product communication–news. This increased the popularity of the paper as the newly literate middle classes engaged in the new journalism style. As a result, the Daily Mail target specific social classes of readers and can be used by advertisers. The relationship between advertisers and newspapers began, therefore. Advertisers would expect their financial investments to be well directed, so newspapers had to shape the layout and content of the paper to meet the life they perceived.The inverted pyramid calls on the reporter or editor to select the and prioritise key facts in descending order of importance meaning that the “the communicative quality of the texts improved considerably, making them more understandable” (Pöttker, 2003).
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the DMGT (Daily Mail and General Trust PLC). They own brands such as:
4) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What does the extract from Dacre’s speech on the freedom of the press tell us about his ideological position?
The extract from Dacre's speech shows that he is in full favour of freedom of the press, in order to prevent bias from judges and people who disagree with topics mentioned in the news. He believes that people shouldn't have the right to dictate what newspapers should say.
5) What is Dacre’s view on BBC news?
Dacre believes that something should be the to the BBC as it "has crippled commercial radio, is destroying the free market for internet newspapers". "It is destroying media plurality in Britain and in its place imposing a liberal, leftish, mono culture that is destroying free and open debate in Britain.
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
The editor is important as they dictate how information is presented that impacts the stance of the newspaper. It is important that the editor's opinions match the ideologies of the newspaper in order to prevent contrast or going against them.
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
The Daily Mail see immigration as a bad thing that is greatly effecting Britain as well as portraying British citizens to be endanger by these immigrant. They describe them as "rapist and thugs". This negative representations create fear to the reader and portray a society where criminals roam free.
9) How did the Daily Mail cover the murder of MP Jo Cox?
They downplayed the murderer's motives for the crime and downplayed Jo Cox's death itself.
They did not value this news story as much as other newspapers thus putting it on page 29.
10) What was Dacre’s position on Brexit?
He wanted to leave the EU and to have a "hard brexit".
Meghan Markle and her mother cover the two main stories of the royal family. The other news is Brexit and Thresea May.
2) From your analysis in class, what other stories and topics are covered in this edition of the Daily Mail?
"Brexit is the choice of the British people"
Hard news and soft news
Reinforcing views on Corbyn
other Celebrities and stories related
-serif font masthead- represents traditional views
-large may story font, bold, capitals- sets story agenda
-headline rhymes, attracts and audience
-Meghan Markle- reflects traditional ideologies of conservatives
4) Narrative: How is narrative used in this edition of the Daily Mail? Look at the selection of news: is there an ongoing narrative? How is narrative created by the paper to engage an audience?]
In spite of this, the Daily Mail show a lot of support and have developed as they feature two black women, which is seen in the royal family story.
5) Representations: Are any stereotypes reinforced? Is the audience positioned to respond to the stories in a certain way? You should focus on the Brexit and NHS stories (front page, p6-7, p10) as a minimum here.
In the Brexit story, Daily Mail subverts it's right- wing ideologies in the story as they positively presented Theresa May's struggle for a deal. In the NHS story, the Daily Mail reinforces the stereotypes disorganized and lacks sympathy for their patients.
Factsheet 175 - Case Study: The Daily Mail (Part 1)
Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
1) What is the history of the Daily Mail
The Daily Mail was established by Alfred Harmsworth in 1896. It was waimed at the working classes by focusing on sensational topics.
2) What news content features in the Daily Mail?
News content across the print and online versions often includes stories concerning women (health, family, fashion, celebrity focus); Royal family coverage; outspoken columnists such as Richard Little john; attacking Jeremy Corbyn and the Labour party in general; politics including pro-Brexit comment; criticism of the EU (regulation, laws) and coverage of European leaders
3) What is the Daily Mail’s mode of address?
The Daily Mail have a dominant readership of adults aged 65+ in the demographic group ABC1(C2).
4) What techniques of persuasion does the Daily Mail use to attract and retain readers?
The Daily Mail method is to use persuasive techniques to establish a consensus in line with political and social ideologies. These techniques are a subtle attempt to encourage consumer emotions to generate consensus. These techniques are divided into three areas: practical, emotional, associations.Bribery, newness (being new, or new and improved); longevity, ease of use, inexpensive and luxury. Emotional techniques include: exaggeration or hyperbole, repetition, comforting and humour. Associations include: celebrity endorsement and experts.
5) What is the Daily Mail’s editorial stance?
The Mail's political stance is traditionally Conservative.
6) Read this YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers?
The Daily Mail has clearly identified itself as being right-wing. 44% of Brits have described the Daily Mail as very-right wing.
7) What is the Daily Mail’s view of the BBC? What are the possible reasons for this?
The paper is often critical of the BBC, seeing it as an institution biased to the left.
8) What controversies have followed Mail columnist Richard Littlejohn? You will need to research this beyond the factsheet.
Factsheet 177 - Case Study: The Daily Mail (Part 2)
Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks.
1) How did the launch of the Daily Mail change the UK newspaper industry?
The impact on the newspaper was seen in the way information was presented; the Daily Mail employed shorter bite-size boxes of information see in the magazine-style digests, such as Tit-Bits (1881).
2) What is the inverted pyramid of journalism and why was it important in the way the Daily Mail presented news?
This method was first developed due to the need to communicate quickly via telegrams, which was used in newspapers as it offered efficient product communication–news. This increased the popularity of the paper as the newly literate middle classes engaged in the new journalism style. As a result, the Daily Mail target specific social classes of readers and can be used by advertisers. The relationship between advertisers and newspapers began, therefore. Advertisers would expect their financial investments to be well directed, so newspapers had to shape the layout and content of the paper to meet the life they perceived.The inverted pyramid calls on the reporter or editor to select the and prioritise key facts in descending order of importance meaning that the “the communicative quality of the texts improved considerably, making them more understandable” (Pöttker, 2003).
3) What company owns the Daily Mail? What other newspapers, websites and brands do they own?
The Daily Mail is owned by the DMGT (Daily Mail and General Trust PLC). They own brands such as:
- The Daily Mail
- Mail on Sunday
- Mail Online and Mail Plus
- Metro and Metro.co.uk
- Mail Today and Mail Travel
- Wowcher
- Jobsite
- This is money.
4) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What does the extract from Dacre’s speech on the freedom of the press tell us about his ideological position?
The extract from Dacre's speech shows that he is in full favour of freedom of the press, in order to prevent bias from judges and people who disagree with topics mentioned in the news. He believes that people shouldn't have the right to dictate what newspapers should say.
5) What is Dacre’s view on BBC news?
Dacre believes that something should be the to the BBC as it "has crippled commercial radio, is destroying the free market for internet newspapers". "It is destroying media plurality in Britain and in its place imposing a liberal, leftish, mono culture that is destroying free and open debate in Britain.
6) Look at the right-hand side of page 4. Why is the editor of a newspaper so important?
The editor is important as they dictate how information is presented that impacts the stance of the newspaper. It is important that the editor's opinions match the ideologies of the newspaper in order to prevent contrast or going against them.
7) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?
8) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?
The Daily Mail see immigration as a bad thing that is greatly effecting Britain as well as portraying British citizens to be endanger by these immigrant. They describe them as "rapist and thugs". This negative representations create fear to the reader and portray a society where criminals roam free.
9) How did the Daily Mail cover the murder of MP Jo Cox?
They downplayed the murderer's motives for the crime and downplayed Jo Cox's death itself.
They did not value this news story as much as other newspapers thus putting it on page 29.
10) What was Dacre’s position on Brexit?
He wanted to leave the EU and to have a "hard brexit".
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