OSP: Teen Vogue - background and textual analysis

Teen Vogue: background reading and textual analysis blog tasks

Work through the following tasks to complete your first case study on Teen Vogue.

Teen Vogue: background reading

Read this Guardian feature from 2017 on Teen Vogue and answer the following questions. 

1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?

The article that that reported Teen Vogue as a more genuine, political site – with 1.3m hits and tallying was an ardent opinion piece by 25-year-old Lauren Duca, a Teen Vogue contributing proofreader and grant winning essayist for any semblance of Vice and the New Yorker.

2) When was the original Teen Vogue magazine launched and what was its original content?

The Teen Vogue magazine was propelled in 2003 as a print magazine "younger sibling" to US vogue. It's unique substance was centered around design and VIP and was a questionable magazine gone for young ladies.

3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?

The way editor Elaine Welteroth change Teen Vogue's methodology in 2015 was by an element issuing three obscure dark models on the cover, apparently defying every one of the norms (that you ought to have a renowned individual; and that having no Caucasian faces on the cover is a business hazard.

4) How many stories are published on Teen Vogue a day? What topics do they cover?

The amount of stories that are distributed on Teen Vogue daily are 50 to 70 stories. The themes that they cover are Fashion, Entertainment and current issues.

5) What influence did digital director Phillip Picardi have over the editorial direction?

The impact that digital director chief Philip Picardi had over the article bearing of the organization was gigantic in light of the fact that he made Teen Vogue a major nearness online while the print form was in decay. In january 2009 there online activity ascends from 2.9 million to 7.9 million when he assumed control.

6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?

Teen Vogue Vogue's audience statistic is 18 to 24. Also, it is 'woke' for both female and male. The expression "woke" is a slang term, as an apothegm for social awareness.

7) What issues are most important to Teen Vogue readers?

The issues that are most important to Teen Vogue readers are Identity and career advice are the most important things.

8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?

Tavi Gevinson set up Rookie magazine in 2011, when she was 15, a site that was expressly women's activist and complex. "The greatest feature on an issue of Teen Vogue I purchased when I was 14 was Your Best Body," Gevinson lets me know. "Presently they've effectively rebranded themselves to show up contrary to lethal thoughts and excellence guidelines." Last year, Gevinson turned into a cover star of the new-look Teen Vogue. She trusts the web has made a "responsibility culture", where the association with perusers is nearer and more straightforward, and says brands have needed to react to that. This can be connected to Clay Shirkey's work of "End of gathering of people" and how the group of onlookers are getting more power and are not simply called the crowd.

9) What social and political issues have been covered successfully by Teen Vogue?

Some political issues that have been covered successfully by Teen Vogue are Trump’s election created something of a perfect storm for Picardi’s new political agenda; the Teen Vogue news desk had already caused a stir with strong coverage of the Dakota Access pipeline protests and the Black Lives Matter movement.

10) What do Teen Vogue readers think of the magazine and website?

The Teen Vogue raeders feelings on the magazine and site are that Paige Wagner, who says honesty and trust are the fundamental reasons she understands it, since "the majority of what I read via web-based networking media is untrustworthy". For her, "The ongoing presidential decision conveyed to the surface a ton of vital issues that weren't getting as much consideration as they ought to have: ladies' rights, LGBTQ people group rights, movement." Like numerous youngsters, Wagner is excited by the race, in which she saw "an entire distortion of the more youthful age. It's essential currently to teach youthful personalities so they can frame a political character. We are the fate of America."

Teen Vogue textual analysis and example articles

Work through the following tasks to complete your textual analysis of the Teen Vogue website and read notable Teen Vogue articles to refer to in exam answers. 

Homepage analysis

Go to the Teen Vogue homepage and answer the following:

1) What website key conventions can you find on the Teen Vogue homepage?

Some of key conventionss on the Teen Vogue landing page are that it has subcategories with the goal that individuals can peruse whatever sort of class of news they need. It has an area on the news that is slanting. It has the logo on the best in the inside. It has a pursuit bar. It has an area advancing the web based life. It has a ton of pictures and less content urging individuals to peruse the entire article.

2) How does the page design encourage audience engagement?

The page design empowers group of onlookers commitment on the grounds that there are a great deal of pictures on the site which makes it very attractive and needs individuals to perceive what the story is about. The features are very enormous and short importance it doesn't recount the crowd the full story and it has diverse styles of text styles. Every one of these reasons are to support group of onlookers commitment.

3) Where does advertising appear on the homepage?

The advertising appears on the homepage under the logo of the website and then when you scroll down further on the website it appears on the right side next to the articles.

4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?

The items in the best menu bar are News and Politics, Fashion, Beauty, Wellness, Lifestyle, Entertainment and Summit. This discloses to you that Teen Vogue cover an assortment of points with a blend of hard news and delicate news. This will keep everybody keen on the news.

5) How far does the homepage scroll down? How many stories appear on the homepage in total?

The homepage scrolls quite far down and there are a lot of stories on just the homepage. The number of stories on the homepage are 26 stories.

Lifestyle section

Now analyse the Lifestyle section of Teen Vogue and answer the following:

1) What are the items in the top menu bar for the Lifestyle section?

The items in the top menu bar for the lifestyle section are technology, campus life, careers, decorating ideas and food. 

2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.

The lifestyle section is intended to energise gathering of people commitment on account of the pictures and how they are demonstrating youthful children growing up which is very agreeable and they additionally very brilliant. Additionally the page configuration is very great on the grounds that everything is very sorted out and layed out well and everything is incorporated. The content is very short making anticipation and making the gathering of people read the entire article. The content text style is very simple to peruse and very benevolent. 

3) What do you notice about the way headlines are written in Teen Vogue?

The things that I noticed about the way the headlines are written in Teen Vogue is that they are short and some of them are questions and some of them have hook words in them which means that it encourages people to read the rest of the article because the headline doesn't give enough information. 

4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?

The attention on education, college and "grounds life" discloses to you that the Teen Vogue group of onlookers socioeconomic would be at youngsters, particularly understudies. The psychographics for this segment would be seeks and succeeders since they need to be fruitful and take in a ton of new things by utilising these pages that Teen Vogue had given to them on their site,

5) Choose three stories featured in the Lifestyle section – why do they fit the Teen Vogue brand?

YouTuber Jeanine Amapola Is “Obsessed” With the New MacBook Air:

This fits the Teen Vogue brand because before the company changed direction they were all about celebrity gossip and this is a good example of this because it just tells us what a famous YouTuber likes about a new product that has been launched by Apple. 

3 Reasons the XR Should Be Your Next iPhone

This fits the Teen Vogue brand because it is all about technology and that is one of the topics that Teen Vogue have started covering technology which is why they have got more visitors on their online page.

7 Amazing Fall Candles That Won't Cost A Fortune

This fits the Teen Vogue braqnd since they have begun completing a great deal of news about exceptional occasions and nourishment which has energized more individuals on the site. This point was presented when the organization had chosen to alter course.