The Voice: case study blog tasks
1) What news website key conventions can you find on the Voice homepage?
Top bar demonstrating every one of the areas; web based life joins at the best, look bar, title of the paper, sliding standard of best stories; adverts at the highest point of the screen; logo or name of the association; landing page; recordings of stories.
They challenge the stereotypes - they give the tales from a dark viewpoint which is not quite the same as how they are typically found in the media. This is clear from the scope of stories that they highlight in the site that contrasts from fundamental media sites who don't include a great deal of dark individuals in news stories in a positive way - the Manchester City footballers story is a model.
5) Choose three stories featured in the Lifestyle section – how do they reflect the values and ideologies of the Voice?
30/40 and older years old, probably strugglers and reformers as they want to build social awareness of issues affecting black identity and people.
2) What audience pleasures are provided by the Voice website? Apply media theory here such as Blumler and Katz (Uses & Gratifications).
Surveillance and personal identity.
3) Give examples of content from the website that tells you this is aimed at a specialised or niche audience.
One menu bar is centered around Windrush, they give stories like the Worlds Aids Day that emphasis' on dark ladies. They go to areas, for example, Brixton and discussion about youthful people.The Racism in Football segment chiefly spotlight's on dark players for example supremacist tweets to Yaya Toure and World News spotlight's on how dark individuals for example a dark family has been casualties of a vehicle shooting, Texas wears in 17 dark female judges.
4) Studying the themes of politics, history and racism that feature in some of the Voice’s content, why might this resonate with the Voice’s British target audience?
They may see their ideologies and encounters being reflected in these accounts so it would engage them. They might not have feel spoken to with their government officials s seeing dark individuals being increasingly more associated with businesses that influence them and feel that change can be carried with this would intrigue them - the dark female judges in Texas is a precedent.
5) Can you find any examples of content on the Voice website created or driven by the audience or citizen journalism? How does this reflect Clay Shirky’s work on the ‘end of audience’ and the era of ‘mass amateurisation’?
I can't find any examples of stories specifically being bought to the Voices attention directly, mostly the pictures being taken are from the Voice or other organisations. While the stories are being made to interest the audience there is not much audience involvement from the comments to shape what stories are used directly from the audience.
Representations
1) How is the audience positioned to respond to representations in the Voice website?
Positively to progress being made for black people in industries. They are meant to respond to issues affecting the black community as a whole not just on individuality.
2) Are representations in the Voice an example of Gilroy’s concept of “double consciousness” NOT applying?
They aren't being advised to comply with the standard in the public arena by the Voice yet the account of them being advised to shop at dark possessed shops for the occasions shows that they are being adjusted somehow. I feel like the idea is being connected which is the reason stories like this and the paper itself exists - it needs to manage the intended interest group with a specific goal in mind.
3) What kind of black British identity is promoted on the Voice website? Can you find any examples of Gilroy’s “liquidity of culture” or “unruly multiculturalism” here?
The collective of the whole community progressing while also facing challenges.
4) Applying Stuart Hall’s constructivist approach to representations, how might different audiences interpret the representations of black Britons in the Voice?
As positive - trying to educate those in the community of that challenges they face, how they can help themselves and how they are being helped.
5) Do you notice any other interesting representations in the Voice website? For example, representations or people, places or groups (e.g. gender, age, Britishness, other countries etc.)
There is a focus on news in the Caribbean, stories on the decriminalisation of marijuana, but they do have a focus worldwide on issues affecting black people.
Top bar demonstrating every one of the areas; web based life joins at the best, look bar, title of the paper, sliding standard of best stories; adverts at the highest point of the screen; logo or name of the association; landing page; recordings of stories.
2) How does the page design differ from Teen Vogue?
The page design is considerably more spotless. There aren't the same number of stories packed in one area and there are many less points to tap on in the bar menu. No online networking joins are utilized at the highest point of the page. Less content is utilized to clarify stories, all the cover models in The Voice are dark however Teen Vogue has a blend of various ethnicity's.
3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice?
Sports, Opinion, Entertainment, Faith, Careers, Windrush and Motoring. This demonstrates the brand need to claim whatever number readers as could be allowed by giving them a scope of stories. Its fascinating that Windrush is in there so the intended interest group are those influenced by Windrush - possibly their folks or themselves.
4) Look at the news stories in the Voice. To what extent does the selection of news stories fit Galtung and Ruge’s News Values theory?
Windrush is an ongoing news story, most of the stories are either old and not on the homepage of other sites. Some of the new stories do fit in with the theory but some like the Floyd Mayweather match is 5 days old and still on site.
5) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the homepage.
The narrative is used from a black persons perspective and how it affects the black community.
The page design is considerably more spotless. There aren't the same number of stories packed in one area and there are many less points to tap on in the bar menu. No online networking joins are utilized at the highest point of the page. Less content is utilized to clarify stories, all the cover models in The Voice are dark however Teen Vogue has a blend of various ethnicity's.
3) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice?
Sports, Opinion, Entertainment, Faith, Careers, Windrush and Motoring. This demonstrates the brand need to claim whatever number readers as could be allowed by giving them a scope of stories. Its fascinating that Windrush is in there so the intended interest group are those influenced by Windrush - possibly their folks or themselves.
4) Look at the news stories in the Voice. To what extent does the selection of news stories fit Galtung and Ruge’s News Values theory?
Windrush is an ongoing news story, most of the stories are either old and not on the homepage of other sites. Some of the new stories do fit in with the theory but some like the Floyd Mayweather match is 5 days old and still on site.
5) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the homepage.
The narrative is used from a black persons perspective and how it affects the black community.
Lifestyle section
1) What are the items in the sub-menu bar for the Lifestyle section and what does this suggest about the Voice audience?
Health; Food; Fostering and Adoption; Female; Travel; Relationships; Competitions.
2) What are the main stories in the Lifestyle section currently?
Worlds Aids Day: Why Women's Lives Matter
Usain Bolt: 'I Don't Think London Has Proper Jamaican Food'
Will Smith Opens Up About Relationship With Eldest Son
Celebrated Black Hairstylist Inducted Into Hair Hall Of Fame
3) How does the Lifestyle section of the Voice differ from Teen Vogue?
The stories are more focused on the holidays and gift giving, more viral news. The stories are geared towards a much younger audience than the Voice.
4) Do the sections and stories in the Voice Lifestyle section challenge or reinforce black stereotypes in British media?
Health; Food; Fostering and Adoption; Female; Travel; Relationships; Competitions.
2) What are the main stories in the Lifestyle section currently?
Worlds Aids Day: Why Women's Lives Matter
Usain Bolt: 'I Don't Think London Has Proper Jamaican Food'
Will Smith Opens Up About Relationship With Eldest Son
Celebrated Black Hairstylist Inducted Into Hair Hall Of Fame
3) How does the Lifestyle section of the Voice differ from Teen Vogue?
The stories are more focused on the holidays and gift giving, more viral news. The stories are geared towards a much younger audience than the Voice.
4) Do the sections and stories in the Voice Lifestyle section challenge or reinforce black stereotypes in British media?
They challenge the stereotypes - they give the tales from a dark viewpoint which is not quite the same as how they are typically found in the media. This is clear from the scope of stories that they highlight in the site that contrasts from fundamental media sites who don't include a great deal of dark individuals in news stories in a positive way - the Manchester City footballers story is a model.
5) Choose three stories featured in the Lifestyle section – how do they reflect the values and ideologies of the Voice?
The Worlds Aids Day story discusses how ladies can benefit from outside intervention - dark ladies basically and they offer measurements to demonstrate the impacts STI's have and how it is more diligently for those from the BAME bunch have a shame from their locale and work on the off chance that they uncover to other people so it says that there is a 52pc increment in dark ladies declining HIV tests when offered in 2012. This mirrors the site is concentrating on issues that impact the Black people group to a huge degree, it educates them about medical problems influencing them. The plague during the 90s would be something the objective age would recollect as it influenced them growing up.
Big name Black Hair Stylist is the principal Black female has been accepted into the British Hairdressing Awards Hall of Fame. The way that this story spotlight's on how the site and the hairdresser to spread motivation to other youthful dark ladies to help get included and have a place in this activity indicates how the site are appearing influencing dark individuals - they are adhering to their statement of purpose.
Usain Bolt opened another eatery that is Jamaican roused, with accomplishment of the brand he wants to open a chain here in London and says that there aren't a great deal of eateries that catch the legitimate Jamaican nourishment and beverages. The site mirrors their belief systems on concentrating on a specific gathering and illuminating them of how a star is helping the individuals who might need to discover an eatery that is increasingly centered around Jamaican nourishment.
Feature focus
1) Read this Voice Lifestyle feature on the first black photographer to shoot the cover of Vogue magazine. Why would this appeal to the Voice’s audience?
She is from London which is the where the intended interest group for the brand are, it likewise utilizes the proceeding with story of how those from various stories are getting through businesses and being perceived for their work. This interests to the gathering of people as it explicitly targets them regarding area and ethnicity.
2) Read/watch this Lifestyle interview with The Hate U Give star Amandla Stenberg. How does the interview reflect the values and ideologies of the Voice? What do you notice about the production values of the interview?
3) Read this feature on ‘buying black’ for Black Friday. What does this feature tell you about the values and ideologies behind the Voice? Does this viewpoint reflect Gilroy’s theory of the ‘Black Atlantic’ identity?
This is promoting black brands, so it does show how they want to reinforce their ideology of how they want the audience and the black community to support each other.
She is from London which is the where the intended interest group for the brand are, it likewise utilizes the proceeding with story of how those from various stories are getting through businesses and being perceived for their work. This interests to the gathering of people as it explicitly targets them regarding area and ethnicity.
2) Read/watch this Lifestyle interview with The Hate U Give star Amandla Stenberg. How does the interview reflect the values and ideologies of the Voice? What do you notice about the production values of the interview?
Discussing how others can stand up about the shameful acts that they see utilizes the proceeding with story of individuals being estranged from BAME inceptions, so this targets the gathering of people as they are from this gathering. It illuminates them of how dark individuals from America are being influenced and I figure this can identify with the individuals who recollect the Briton uproars - they would have been influenced from this exactly how the BLM development is continuous at this point. The paper began as giving a voice to the dark British people group and this film needs to communicate the plan to voice issues they look in America.
The setting of the video simply being plain white is an overhaul from the past recordings of the two ladies being met in the classroom yet the generation esteems are not as expert from an association like Wired or BuzzFeed which would have an a lot higher spending plan.
3) Read this feature on ‘buying black’ for Black Friday. What does this feature tell you about the values and ideologies behind the Voice? Does this viewpoint reflect Gilroy’s theory of the ‘Black Atlantic’ identity?
This is promoting black brands, so it does show how they want to reinforce their ideology of how they want the audience and the black community to support each other.
Audience
1) Who do you think is the target audience for the Voice website? Consider demographics and psychographics.
30/40 and older years old, probably strugglers and reformers as they want to build social awareness of issues affecting black identity and people.
2) What audience pleasures are provided by the Voice website? Apply media theory here such as Blumler and Katz (Uses & Gratifications).
Surveillance and personal identity.
3) Give examples of content from the website that tells you this is aimed at a specialised or niche audience.
One menu bar is centered around Windrush, they give stories like the Worlds Aids Day that emphasis' on dark ladies. They go to areas, for example, Brixton and discussion about youthful people.The Racism in Football segment chiefly spotlight's on dark players for example supremacist tweets to Yaya Toure and World News spotlight's on how dark individuals for example a dark family has been casualties of a vehicle shooting, Texas wears in 17 dark female judges.
4) Studying the themes of politics, history and racism that feature in some of the Voice’s content, why might this resonate with the Voice’s British target audience?
They may see their ideologies and encounters being reflected in these accounts so it would engage them. They might not have feel spoken to with their government officials s seeing dark individuals being increasingly more associated with businesses that influence them and feel that change can be carried with this would intrigue them - the dark female judges in Texas is a precedent.
5) Can you find any examples of content on the Voice website created or driven by the audience or citizen journalism? How does this reflect Clay Shirky’s work on the ‘end of audience’ and the era of ‘mass amateurisation’?
I can't find any examples of stories specifically being bought to the Voices attention directly, mostly the pictures being taken are from the Voice or other organisations. While the stories are being made to interest the audience there is not much audience involvement from the comments to shape what stories are used directly from the audience.
Representations
1) How is the audience positioned to respond to representations in the Voice website?
Positively to progress being made for black people in industries. They are meant to respond to issues affecting the black community as a whole not just on individuality.
2) Are representations in the Voice an example of Gilroy’s concept of “double consciousness” NOT applying?
They aren't being advised to comply with the standard in the public arena by the Voice yet the account of them being advised to shop at dark possessed shops for the occasions shows that they are being adjusted somehow. I feel like the idea is being connected which is the reason stories like this and the paper itself exists - it needs to manage the intended interest group with a specific goal in mind.
3) What kind of black British identity is promoted on the Voice website? Can you find any examples of Gilroy’s “liquidity of culture” or “unruly multiculturalism” here?
The collective of the whole community progressing while also facing challenges.
4) Applying Stuart Hall’s constructivist approach to representations, how might different audiences interpret the representations of black Britons in the Voice?
As positive - trying to educate those in the community of that challenges they face, how they can help themselves and how they are being helped.
5) Do you notice any other interesting representations in the Voice website? For example, representations or people, places or groups (e.g. gender, age, Britishness, other countries etc.)
There is a focus on news in the Caribbean, stories on the decriminalisation of marijuana, but they do have a focus worldwide on issues affecting black people.
Industries
1) Read this Guardian report on the death of the original founder of the Voice. What does this tell you about the original values and ideologies behind the Voice brand?
When it originally turned out it concentrated on giving those brought into the world here and spent a great deal of their lives in London a voice, it was all the more a fight between the police and the Brixton riots when it previously happened.
2) Read this history of the Voice’s rivals and the struggles the Voice faced back in 2001. What issues raised in the article are still relevant today?
Newspapers facing issues of selling and circulation, being bought out by other organisations
3) The Voice is now published by GV Media Group, a subsidiary of the Jamaican Gleaner company. What other media brands do the Gleaner company own and why might they be interested in owning the Voice? You'll need to research this using Google/Wikipedia.
The Gleaner, Hospitality Jamaica, The Weekend Star.
The last two have more of a focus on the black commuity and Jamaica in particular so it would fit if they owned the Voice.
4) How does the Voice website make money?
Advertisements on the website, some YouTube revenue and sales of the paper.
5) What adverts or promotions can you find on the Voice website? Are the adverts based on the user’s ‘cookies’ or fixed adverts? What do these adverts tell you about the level of technology and sophistication of the Voice’s website?
Flights to Africa, university, money transfer services.
There aren't as many cookies involves - only 12 so it would mostly be fixed adverts. Teen Vogue has 104 so it would use those based on user data.
6) Is there an element of public service to the Voice’s role in British media or is it simply a vehicle to make profit?
It began as the proprietor needing to wind up a news tycoon and the Guardian article says that time and cash was squandered by the proprietor for example delivering a record name, I feel like currently there is a component of open administration as it keeps on having an emphasis on the dark network or it would have to a greater degree an attention on 'Felines on treadmills'.
7) What examples of technological convergence can you find on the Voice website – e.g. video or audio content?
They do have YouTube interviews and social media links.
YouTube uploads are sporatic, Instagram and Facebook posts are about their stories.
Instagram - 17.6k followers
Facebook - 610k followers
YouTube - unknown
8) How has the growth of digital distribution through the internet changed the potential for niche products like the Voice?
9) Analyse the Voice’s Twitter feed. How does this contrast with other Twitter feeds you have studied (such as MailOnline or Teen Vogue)? Are there examples of ‘clickbait’ or does the Voice have a different feel?
There is to a greater extent a big name center - most likely more to do with the more youthful gathering of people so it is like the other two associations, yet there is proof of all the more hard news secured.
10) Study a selection of videos from the Voice’s YouTube channel. How does this content differ from Teen Vogue? What are the production values of their video content?
When it originally turned out it concentrated on giving those brought into the world here and spent a great deal of their lives in London a voice, it was all the more a fight between the police and the Brixton riots when it previously happened.
2) Read this history of the Voice’s rivals and the struggles the Voice faced back in 2001. What issues raised in the article are still relevant today?
Newspapers facing issues of selling and circulation, being bought out by other organisations
3) The Voice is now published by GV Media Group, a subsidiary of the Jamaican Gleaner company. What other media brands do the Gleaner company own and why might they be interested in owning the Voice? You'll need to research this using Google/Wikipedia.
The Gleaner, Hospitality Jamaica, The Weekend Star.
The last two have more of a focus on the black commuity and Jamaica in particular so it would fit if they owned the Voice.
4) How does the Voice website make money?
Advertisements on the website, some YouTube revenue and sales of the paper.
5) What adverts or promotions can you find on the Voice website? Are the adverts based on the user’s ‘cookies’ or fixed adverts? What do these adverts tell you about the level of technology and sophistication of the Voice’s website?
Flights to Africa, university, money transfer services.
There aren't as many cookies involves - only 12 so it would mostly be fixed adverts. Teen Vogue has 104 so it would use those based on user data.
6) Is there an element of public service to the Voice’s role in British media or is it simply a vehicle to make profit?
It began as the proprietor needing to wind up a news tycoon and the Guardian article says that time and cash was squandered by the proprietor for example delivering a record name, I feel like currently there is a component of open administration as it keeps on having an emphasis on the dark network or it would have to a greater degree an attention on 'Felines on treadmills'.
7) What examples of technological convergence can you find on the Voice website – e.g. video or audio content?
They do have YouTube interviews and social media links.
YouTube uploads are sporatic, Instagram and Facebook posts are about their stories.
Instagram - 17.6k followers
Facebook - 610k followers
YouTube - unknown
8) How has the growth of digital distribution through the internet changed the potential for niche products like the Voice?
It has yet additionally the immersion of media items online has likewise made it troublesome, they can develop their group of onlookers while contending with an ever increasing number of individuals as setting up a blog is basically cost free not at all like setting up a paper.
9) Analyse the Voice’s Twitter feed. How does this contrast with other Twitter feeds you have studied (such as MailOnline or Teen Vogue)? Are there examples of ‘clickbait’ or does the Voice have a different feel?
There is to a greater extent a big name center - most likely more to do with the more youthful gathering of people so it is like the other two associations, yet there is proof of all the more hard news secured.
10) Study a selection of videos from the Voice’s YouTube channel. How does this content differ from Teen Vogue? What are the production values of their video content?
Production values are much lower yet the substance is progressively situated to issues influencing dark Britons, more standard news isn't secured.
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