The Voice - Week 5

Pengiun Supports BAME Bookshop Campaign With £15,000



Penguin are helping an independent bookshop open a store featuring books focusing on BAME lead characters as in 20117 only 1pc of leads were of BAME origin. This story expresses the importance of having books representing a wide range of people for children to read and to 'better reflect society' as brand and communications director as Penguin Random House has said.

I think this is an example of hard news as it uses the narrative of representations of BAME people in the media still being a huge issue in the community. Personal Identity is the main audience gratifications as parents can reflect that they want their children to read books that reflects them - their personality and values. This does reflect the values and ideologies of the website as it is focusing on issues affecting minorities.

Comments

Post a Comment

Popular posts from this blog

Industries: Ownership and control blog task 1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  Comcast,  21st Century Fox,  Facebook,  Viacom,  News Corp,  Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Disney owns (conglomerate): Disney/ABC Television Group. Disney/ABC Television Group operates Disney's broadcast television, cable television and radio businesses. ... ESPN, Inc. ... Walt Disney Parks & Resorts U.S., Inc. ... Lucasfilm Ltd. ... Marvel Entertainment, LLC. Synergy: Abc's Dancing with the stars (Toy Story) Teaser trailers 2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that loo...
Read more
Brand values task 100-10-1 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. McDonald's: 1) McDonald's  is a brand that promotes fast food and works to provide consumers with the products they require. Referring to Dyer's lines of appeal , i think that McDonald would fit under the category of happy families ; the fact that everyone wants to belong. This is due to the fact that McDonald's brings families together and creates an atmosphere of happiness for most of the community.Furthermore, McDonald's would also fit with the category of childhood as it creates happy meals associated with small toys to create gratification for the younger consumers. Successful careers would also be related to McDonald as they have completely saturated the global map as they are located in most cities around the world. 2) McDona...
Read more
MIGRAIN: Industries - Public service broadcasting (Media Catch-Up 15/12/17)  The British television industry is largely driven by public service broadcasting - the traditional TV channels that still account for the majority of TV viewing in this country. These channels are regulated by Ofcom and have to deliver a certain amount of specific content in order to fulfil the terms of their license. Public service broadcasting: notes Public service broadcasting refers to broadcasting intended for public benefit rather than to serve commercial interests. The media regulator Ofcom requires certain TV and radio broadcasters to fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit.   The history of the BBC The BBC was created in 1922 in response to new technology – the radio (or wireless as it was called then). The BBC was set up to “inform, educate and entertain” – which is...
Read more