Media Blog 1

Hailey Bieber Addresses Bullying and Negativity on Instagram   - Teen Vogue This article is about On Saturday, December 8, the model posted several messages on Instagram Stories to address the way that the social media platform — and the mean people on it — affect her mental health. “Being off of Instagram is the best thing ever,” Hailey wrote. “Whenever I take breaks from it, I feel so much better, so much happy as a person. The second I come back on I get immediate anxiety, I get sad and I get worked up.” Hailey went on to explain that, despite the fact that Instagram can be “incredible,” the app also comes with a negativity that “screams so loud.” She added that it’s sometimes hard for her to focus on her well-being and mental health when “someone is tearing apart your job, or your relationship, or essentially any of the things in your life that are positive.” This is an example of soft news because it is to do with celebrity and social media. This type of articl...

Venus Williams aces her business  - The Voice Website This article is about a sports tennis star called Venus Williams who has started her own business. This has helped her endeavour on the court. The 38-year-old, has 49 WTA titles and is a seven-time Grand Slam singles winner. But having started lifestyle brand EleVen in 2007, she recently admitted that her proclivity for entrepreneurship had more benefits than she saw coming. She said “It helped me appreciate [my tennis] because it doesn’t matter what business you start, you start at the bottom and at tennis at least I’m at the top and I can hopefully stay here”. This is an example of Soft news because it is to do with sports and business. This type of article will appeal to an audience because it is to do with sports and a famous sports star starting her own business. People who are fans of her will want to see how she is doing in her business and it might inspire them to do a similar thing in the future for t...

Weekly News Story 8: Teen Vogue Black Panther Stars Surprise a Student With a Full Scholarship https://www.teenvogue.com/story/black-panther-stars-surprise-a-student-with-a-full-scholarship This is an example of soft news. The article is about the stars of Black Panther providing a scholarship to a student set up by Walt Disney Studios. This appeals to an audience as it fits with the values of the organisation to empower women and represent those of BAME descent. I think this is clickbait, it's not hard news. But I do think it reflects the values and ideologies of the website. People who are going to university soon will look up to this as maybe some sense of admiration to the stars and the student who got the scholarship. The target audience of the website is 18-24 so it will get a lot of views.

Weekly News Story 8: The Voice Young Authors Spotlight Black Heroes http://www.voice-online.co.uk/article/young-authors-spotlight-black-heroes The article is about 2 children who have written books about influential black people, educating others on their history. I think is an example of soft news and hard news. It does educate them and other young people on history and about the representation of black people in the media and how those of BAME descents are increasingly successful. It appeals to an audience as they may want to educate themselves on figures who are decorated in history and are successful from their origin. It is an example of personal identity. It does fit in with the values and ideologies of the website by featuring stories of those from black descent and empowering them in the media. I think it does feature some quality journalism as it doesn't deviate from the actual story.

1) How does Gilroy suggest racial identities are constructed? Gilroy has published work on a arange of subjects. He consistently argued that racial identities are historically constructed- formed by colonisation, slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Racial identities are the result of racial abuse. Racial characters are caused by authentic clashes that have brought diverse gatherings into resistance. This shouldn't imply that that there were no human contrasts previously recorded clash between various gatherings; diverse people bunches existed however their disparities were not characterised by 'race' lines. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of reasoning which sees people are a piece of various ethnic compartments, with race as the premise of human separation. Gilroy is against ethnic absolutism as it is counter to his c...

Golliwog 'Mo Farah' Doll Banned From Kent Market http://www.voice-online.co.uk/article/golliwog-%E2%80%98mo-farah%E2%80%99-doll-banned-kent-market The doll was descried as 'racist', it was aimed to be marketed to Rastafarians, including one names Bob Marley. There were several complaints and the Medley council intervened and banned these dolls. But a pole from Kent Online 85pc of the 1809 people said they didn't find the doll offensive. I think this is an example of hard news, it shows the continuous story of racism in the UK, but also the history of  black caricatures. So it appeals to an audience as 'Surveillance'.

8 Gift Perfect for the Person Who Prefers to Make Their Own Gift https://www.teenvogue.com/story/gift-ideas-for-people-who-love-diy The article features a list of gifts a person can buy for someone who is very creative and making things for themselves. You have Jewellery kits, Google Home Hub, knitting kit, coffee machine etc.  This is an example of soft news and is using personal relationships, the relationships with some friends they know are creative driven. This is an example of clickbait, as it uses the word 'perfect', this will be exactly what they want which provides a sense of immediacy.

Industry: Condé Nast 1) Research Teen Vogue publisher Condé Nast. What other magazines do they publish and how much money did they make last year? Other magazines that have been published by Conde Nast include; GQ, Vogue, Glamour, Vanity Fair and Wired. Parent Organisation: Advance Publications - 2.4bn revenue 2016 2) What are Teen Vogue’s main sources of income? Main sources of income are through advertising, sponsored content and YouTube channel revenue. 3) How are traditionally print-based products like Teen Vogue diversifying to create new income streams? One way which Teen Vogue can diversify to create new income streams is by making social media accounts such as YouTube. Their YouTube account reaches over 1million+ views and has 1.1 million subscribers. Compared to it's other sources of income this may not be as significant however it does generate revenue with very minimal cost to produce a video. 4) Why is sponsored content and ‘advertorial’ particularly imp...

Audience 1) Analyse the  Conde Nast media pack for Teen Vogue . What is the Teen Vogue mission statement and what does this tell us about the target audience and audience pleasures? " We aim to educate, enlighten, and empower our audience to create a more inclusive environment (both on- and offline) by amplifying the voices of the unheard, telling stories that normally go untold, and providing resources for teens looking to make a tangible impact in their communities." This suggests that the their target audience is educated and interested in hard news such as politics rather then celebrity, soft news. 2) What is the target audience for Teen Vogue?  Use the media pack to pick out key aspects of the audience demographics. Also, consider the psychographic groups that would be attracted to Teen Vogue: make specific reference to the website design or certain articles to support your points regarding this. Their target audience is people aged between 16-24. 63% are Gene...

1) Newspapers: The decline in print media 2) Newspapers: The death of print media Factsheet 3) Newspapers: The future of journalism 4) Newspapers: News Values 5) Newspapers: Regulation MM article 6) Newspapers: Regulation essay 7) Newspapers: Daily Mail case study 8) Newspapers: Mail Online case study 9) Newspapers: The i newspaper and website case study